This bronzer suits pale/ fair skins very well. I am a loyalist when it comes to sunscreen so, I naturally have pale skin all year long. I find that this bronzer doesn't leave my skin orange or patchy. It's light enough to be built up and can just make your complexion glow. I like to apply it with a duo-fiber brush but, I do use a powder brush if I have been fake tanning. One great thing about this product is the smell! It's smells like a delicious chocolate bar and does somewhat resemble chocolate in it's packaging.
I have had it for about 6 months and I don't see that I am hitting pan anytime soon! Go to the ASOS website and check out Bourjois! I am sure you will find something your just can't live without.